Not just what you want to make this month, but the buyer, conversation, and reach numbers each selling day has to support.
A one-hour guide + worksheet for business owners who sell on social media
The Daily Sales Plan
Turn your monthly sales target into the buyer number, sales gap, and next move for today.
This is not a content calendar. It is the sales math behind the day: how many buyers you need, how many serious conversations must happen, and which gap deserves attention first.
Read it in about one hour. Build the plan before the next selling day starts. $9 one time.
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Monthly money targetBuyersSerious conversationsPeople reachedDaily sales route
Find out whether the problem is reach, content, serious conversations, follow-up, or the offer itself.
Choose Profile Visits, Reach, or Buyer Conversations because of the gap in your plan, not because Ads Manager made one number look cheap.
KwabenaThe Sales Surgeon
Opening letter
I Kept Sending The Same Voice Note Until I Realised The Voice Note Had To Become A Book
Someone would send me a message and explain the amount they wanted to make from social media.
I would ask what they sold, how much one buyer paid, how many sales they needed, how many people had asked about the offer, and what they were doing each day to put the offer in front of more people.
The names changed. The products changed. The target changed. But I kept explaining the same route.
Start with the money. Turn the money into a buyer target. Turn the buyer target into a conversation target. Work out how many people need to see the right content. Then decide what the gap is and what move is most likely to close it today.
You can now open one page in the morning and see the work your target requires before you open Instagram, Facebook, or WhatsApp.
Worked example
See How A GH₵50,000 Target Becomes Today's Work
Imagine your main product brings in GH₵1,000 each time someone buys. You want to collect GH₵50,000 this month, and you have twenty-five selling days.
GH₵50,000 needs 50 buyers
GH₵50,000 divided by GH₵1,000 per sale equals 50 buyers.
Fifty buyers become two buyers each selling day
Fifty buyers divided by twenty-five selling days equals two buyers a day.
Fifty buyers need 250 serious buyer conversations
At a working conversation-to-sale rate of 20 percent, one out of every five serious conversations becomes a sale.
Two hundred and fifty conversations become ten each day
Two hundred and fifty serious conversations divided by twenty-five selling days equals ten serious conversations a day.
Ten conversations need 500 of the right people reached
At a working reach-to-conversation rate of 2 percent, 500 of the right people reached can support ten serious conversations.
The daily instruction
The GH₵50,000 target now has daily instructions
- Reach 500 of the right people.
- Start ten serious buyer conversations.
- Aim for an average of two buyers.
- Collect an average of GH₵2,000.
- Know whether today's sales gap is reach, conversations, conversion, or follow-up.
These first rates are working estimates. Your seven-day test replaces them with numbers from your own product, price, audience, content, and sales chats.
Get The Guide For $9Instant digital access.
The real problem
Views And Likes Become Useful When They Lead Somewhere
Reach gives the right person a chance to see you. The content gives them a reason to act. Your profile helps them understand what you sell. The sales chat helps the right person choose.
0 serious conversations
0 sales
5 serious conversations
2 sales
The guide connects each number to the next one, so you can judge content and paid campaigns by the work they complete for the sales target.
Sales Plan WorksheetToday's route
MoneyGH₵50,000
Buyers50
Conversations250/month
Reach500/day
JobsPublish / Promote / Talk / Record
What you will build
By The Final Page, Your Target Will Have A Daily Route
You will build one page that answers the questions that matter each morning.
- The amount you want to collect this month.
- The number of buyers that amount requires.
- The number of sales you need each selling day.
- The serious buyer conversations required for the month and each day.
- The number of the right people your content and paid campaigns need to reach.
- The gap your current reach, content, conversations, or follow-up must close.
- The paid campaign route that matches the gap you are trying to close.
- The decision you must make next if the numbers do not move.
You finish with a plan you can use tomorrow morning, rather than another file you download and forget.
Campaign route
Choose The Paid Campaign That Matches The Job
Meta gives each campaign a job. The guide helps you choose the route that supports the current gap in your plan.
Profile Visits
Use this route when your content and proof give someone a good reason to inspect your page before speaking with you.
In some of Kwabena's own awareness campaign tests, one Instagram profile visit cost between $0.01 and $0.03.
Track profile visits, interest, serious conversations, and sales.Reach
Use this route to put a message in front of more of the right people and compare which content creates useful action.
Test Relief, Desire, and Decision messages before you judge the campaign.
Track profile visits, replies, DMs, conversations, sales, and money collected.Buyer Conversations
Use this route when a tested message creates interest and you are ready to reply.
In Kwabena's own campaigns, one message has cost between $0.10 and $0.50. Your account will produce its own numbers.
Track message cost, payment rate, follow-up, and final money collected.The cheapest first result can become expensive when it brings the wrong people. The campaign becomes valuable when the right people reach payment.
Content still decides
Meta Can Carry The Content. The Words Give People A Reason To Act.
CampaignContentProfile or inboxSales conversationPayment
Inside the guide, you will learn where Relief, Desire, and Decision fit in the daily plan. Inside the Social Sales Masterclass, Kwabena teaches the deeper content and sales conversation work that helps each campaign produce stronger buyer action.
The guide gives you the numbers and the daily route. The Masterclass teaches you how to improve the content and conversations inside that route.
What is inside
What You Receive For $9
The Complete Digital Guide
Ten short chapters take you from the monthly money target to the daily sales route. Read the full guide in about one hour.
The One-Page Planning Worksheet
Fill in your target, price, selling days, buyer target, conversation rates, reach target, campaign route, sales gap, and next decision.
The Seven-Day Campaign Test
Use one paid route for seven selling days. Record what happened. Replace the first estimates with your own numbers.
The GH₵50,000 Worked Example
Follow one complete example from GH₵50,000 to fifty buyers, 250 serious conversations, 12,500 people reached, and the daily gap to manage.
Guide + worksheet + worked example + seven-day test.
$9 ONE TIMEGet The Guide For $9Instant digital access.
Who this guide fits
This Guide Fits The Business Owner Who Wants Social Media To Carry A Sales Target
Get the guide if you already have something to sell and you want a clearer way to decide what social media must produce each day.
- You have a monthly sales target and need to turn it into daily numbers.
- You publish content and want to connect reach to serious conversations and sales.
- You run Meta campaigns and want to judge them beyond the first result Ads Manager reports.
- You want to choose between Profile Visits, Reach, and Buyer Conversations with a clear reason.
- You want one page that shows the target, the gap, the route, and the next decision.
- You want seven days of real numbers before you adjust the plan.
Sales Plan WorksheetToday's route
MoneyGH₵50,000
Buyers50
Conversations250/month
Reach500/day
JobsPublish / Promote / Talk / Record
Kwabena OkyireContent, campaigns, sales conversations
About Kwabena
I Built This From The Work I Have Done With Content, Paid Campaigns, And Sales Conversations
I am Kwabena Okyire. I have worked in digital marketing, paid campaigns, and social media sales for years. My work has helped generate more than 790,000 leads, supported more than $2 million in ecommerce sales, and taught more than 3,000 students.
But this guide came from a smaller and more useful realisation. When someone told me the amount they wanted to make, the clearest help I could give them was a route from that money target to today's work.
790,000+ leads$2M+ ecommerce sales3,000+ students
Price and purchase
Build The Plan Before Another Selling Day Starts
You can finish the guide in about one hour and complete your worksheet as you read.
- Complete digital guide.
- One-page planning worksheet.
- GH₵50,000 worked example.
- Seven-day test plan.
- Instant digital access.
Frequently asked questions
Before you buy.
How long will it take to read?
You can read the guide in about one hour. Complete the worksheet as you move through the chapters.
What do I need before I start?
Bring your monthly sales target, the price of your main product or service, and the number of days you plan to sell this month. Working estimates can carry the first seven-day plan.
Does the guide teach me how to set up Meta campaigns?
The guide explains the jobs of Profile Visits, Reach, and Buyer Conversations and shows you how each route fits the sales plan. The Social Sales Masterclass carries the deeper campaign, content, and sales conversation training.
Will the campaign costs in the guide be the same in my account?
The costs come from Kwabena's own tests and act as examples. Your audience, advert, offer, account, and market will produce different results. Use the seven-day test to record your own numbers.
Can I use the plan for a service business?
Yes. Use the average amount you collect from one sale, booking, package, or contract. The same route will help you calculate the buyers and serious conversations your target requires.
What happens after I buy?
You receive instant digital access to the guide and worksheet after payment.
Sales Plan WorksheetToday's route
MoneyGH₵50,000
Buyers50
Conversations250/month
Reach500/day
JobsPublish / Promote / Talk / Record
Final close
Tomorrow Morning, Open Your Sales Plan Before You Open Social Media
Read the buyer target. Read the conversation target. Read the reach target. Then look at the gap. Is the business missing reach, serious conversations, conversion, follow-up, or proof? That answer tells you what deserves attention today.
Do that for seven selling days. Your own numbers will show you how much reach creates a serious conversation, how many serious conversations create a sale, and which part deserves your attention next.
That is how a monthly sales target becomes today's work.
Get the complete guide and worksheet for $9Get The Guide For $9Instant digital access.